Telco and bundling
Bundle design, pricing and indirect distribution that move subscribers and ARPU.
- Bundles
- Retail and OEM channels
- Distribution
Tech-led commercial ventures · Nairobi
We build the commercial engine behind Africa’s screens.
Rhodenne designs, prices and launches the services that run on mobile networks and pay-TV platforms: bundles, value-added services, streaming and the analytics that decide what comes next.
16 yrs
Commercial leadership in telecoms, digital finance and streaming
4
Practice areas, from bundles to boardroom analytics
2
Bases: Nairobi, and the Netherlands through AfriConnect
Operators
Trusted by leading African telcos and pay-TV groups
What we do
Four practices, one commercial goal: revenue that lasts.
We work where networks, content and money meet. Most engagements touch more than one practice.
Shared and VAS services
Value-added services built on operator rails: revenue share, billing and partner onboarding.
- VAS
- Revenue share
- Carrier billing
Entertainment and OTT
Streaming and pay-TV partnerships, content deals and voucher-led distribution.
- OTT
- Content partnerships
- Vouchers
Analytics and decisions
Commercial models, forensic analysis and dashboards that turn data into the next move.
- Models
- Forensics
- Dashboards
How we work
Diagnose, design, deliver.
Short engagements with a clear decision at the end of each stage, so you can stop, scale or switch direction.
Stage 1
Diagnose
We read the numbers first: subscriber base, channels, pricing and partner economics, and where revenue is leaking.
Stage 2
Design
The proposition, the partners, the commercial structure and the business case your board signs off.
Stage 3
Deliver
Launch, distribution and the KPIs we report against until the service stands on its own.
Selected work
Recent engagements
Client names are withheld. Ask us for references.
AnalyticsMobile money
Forensic review of a shared power-bank network’s M-PESA collections
Paybill transaction analysis, fraud pattern detection and a reconciliation of the rental fleet, with an executive remediation roadmap.
6,000+unit movements reconciled
KSh 712Ksuspect payments traced
EntertainmentPay-TV
Content partnership business case for a regional pay-TV and broadband operator
Market sizing, revenue-share structure and launch plan for adding a third-party content offer to an operator’s base.
Board-readybusiness case and term outline
Digital servicesPublic sector
Professional development tracking for a city water utility
Needs assessment and a phased build of a system that records and reports staff CPD points across the organisation.
Phase 1needs assessment signed off
Sister company
AfriConnect brings the world’s content to African screens.
Based in the Netherlands, AfriConnect helps content owners and technology companies abroad find their partners in Africa. Rhodenne builds the commercial deal on the ground.
Content ownerStudios, streamers and app makers worldwide
AfriConnectMarket entry and partner matching, from the Netherlands
RhodenneOperator deals, pricing, billing and launch in Africa
- One team from first introduction to live service
- Operator, pay-TV and carrier-billing routes to market
- Revenue-share terms that work for both sides
Founder and CEO
Roy Njuguna
Nairobi, Kenya
About Rhodenne
Rhodenne is led by Roy Njuguna, a commercial executive with 16 years in telecoms, digital financial services and streaming.
He spent seven years at Safaricom and today is Head of Streaming and Partnerships for an OTT platform serving the Africa region, where he runs voucher-based distribution and regional sales. His work covers telco bundling, indirect distribution, OEM and retail channels, and OTT growth.
An actuarial graduate, Roy brings the same rigour to commercial decisions: every recommendation comes with the model behind it.
2011–2018Safaricom
TodayHead of Streaming and Partnerships, pan-African OTT platform
ActuarialAcademic training
Contact
Tell us what you want to launch.
Send us a note and we reply within one working day. Messages go straight to Roy at roy@rhodenne.com.
P.O. Box 18809-00100, Nairobi, Kenya
roy@rhodenne.com
+254 720 805 885